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Craig Rice

Founder & Managing Partner, Four Corner Holdings, LLC.

Craig Rice is a nationally recognized financial strategist, credit authority, and fintech innovator with nearly three decades of experience in lending systems, business funding, and credit transformation. As the Founder and Managing Partner of Four Corner Holdings, LLC, Craig leads one of the country’s most intelligent business funding engines — built to help entrepreneurs access working capital, grow their credit, and scale with precision.

Craig began his financial services journey in 1996, launching his career in the credit and mortgage sector. By the late 1990s, he was already helping thousands of clients overcome credit barriers to qualify for home loans, business lines, and personal financing. That early insight into borrower psychology and lender requirements became the foundation for his mission: to build systems that turn denied borrowers into approved, fundable businesses.

Over the past 25+ years, Craig has:

  • ✅ Opened and led multiple high-performing financial offices across the U.S., including Chicago, Miami, Los Angeles, and Tampa.
  • ✅  Served as Chair of the Certification & Accreditation Committee and as an educator, training real estate agents, loan officers, and attorneys on credit compliance and client fundability.
  • ✅ Advised thousands of entrepreneurs on building business credit profiles — with and without personal guarantees — and preparing for traditional and alternative lending programs.
  • ✅ Built proprietary prequalification engines and intelligent funding pathways that integrate with CRMs, AI, and secure document management systems.

As the architect behind Four Corner Holdings' AI-powered Business Funding Prequalification Engine, Craig now leads full-time as the head of strategy, systems, and lender alignment. His platform matches business owners with the best-fit loan products — from SBA loans and equipment financing to merchant cash advances and lines of credit — while automating underwriting logic and packaging requirements in real time.

Craig’s leadership is rooted in three pillars:

  1. Clarity – Making funding and credit-building understandable and accessible for everyday entrepreneurs.
  2. Credibility – Leveraging decades of experience and recognized certifications to lead in a compliant, trustworthy manner.
  3. Capital – Delivering real funding, not just advice — helping startups and established businesses secure the money they need to grow.

He continues to be a sought-after speaker and advisor on business credit strategy, fintech integration, and capital readiness — known for blending real-world insight with technology-forward innovation.

“I believe business owners don’t need more confusion — they need clear steps, credible systems, and capital that meets them where they are. That’s what we’ve built at Four Corner Holdings.”

Craig Rice